About the Strand
The Strand Theatre is a landmark of cultural and historical importance. Located in the heart of downtown Plattsburgh, the Strand was originally built as a Vaudeville Theatre in 1924 and is currently on the National Registry of Historic Places.
The Strand is a capital campaign of the NCCCA Arts Center and is in the midst of restorations designed to bring it back to its former glory, as a place to see and be seen, as well as the place to take in world-class performances by local and touring musicians, actors and dancers!
In the summer of 2011, the Strand received a new roof and also raised the roof with the performances of The Pride,written and directed by SUNY Plattsburgh student, Jessica Bateman and of RENT!, presented by the Essex Theatre Company. It also played host to a Beatles Tribute Concert in August and is the home of the NCCCA’s Fall Fundraiser, the Arms & Legs Auction.
The most recent phase of construction included upgrades to the electrical system, installation of fire escapes and insulation in the ceiling. Plans for 2012 include: installation of a heating system, repair of the plaster ceiling, painting of the auditorium and other interior finishes.
Funding & Latest News
The Strand Theatre was identified as a priority project by Governor Cuomo’s North Country Regional Economic Council late in 2011, awarding it $397,000 in Economic Development Funding through Historic preservation. It also received $150,000 from the Charles R. Wood Foundation.
Most recently, the Strand was mentioned in a featured story on NCPR about the Arts in Plattsburgh and it was also featured in the construction issue (May 2012) of Strictly Business Magazine.
In August 2011, the last major campaign, called the Legacy Campaign was launched quietly with the goal of raising $2.2 million, the amount needed to finish the Strand Restoration. So far, $800,000 has been secured in state and federal grants, and with over $500,000 in pledges from local businesses, $150,000 from the Charles R. Wood Foundation and other sources, we are have raised approximately 75 percent of our goal. The campaign continues in 2012 and with your help we can open the Historic Strand and leave a lasting Legacy for our community.